Sunday, February 20, 2011

improvements to advertisements

It is important to look at your own projects and ctitique them and try to do the best work possible. 
When you can fix your own pieces of work you learn and grow because you realize what flaws you may have.  After having a class discussion, I realize that I could change some of the advertisements to make them better.  I really thought that our campaign was a good one, trying to appeal to the magazines that we were putting them in.  The one advertisement that I really thought that I needed to change was the advertisement for the boys phone in the gamer magazine.  The advertisement was pretty plain and it didn't really go well with the other ones we had created.  There was nothing that caught the attention of the audience.  The phone was a little hard to see and there was no action.  We could definitely put a person in the magazine because people really enjoy seeing expressions and sense of realism in something that they are interested in purchasing.  Also, we could change the overall campaign ad to Gotcha Freedom.  Being a phone for tweens this would appeal to them because its the age where they are about to become a teenager and expressing their individuality is what many kids that age are trying to do.  So Gotcha Freedom would be a great way to get tweens attention.  I thought the other two advertisements were done quite nicely.  People really enjoyed them.  The color choice was a positive one, using bright colors to get the attention of the audience.  Overall, our campaign was a success.  Now we just have to tweek somethings here and there to make it a campaign that can rival those at a professional level