Friday, March 25, 2011

Semiotics

We have been learning about semiotics and our assignment is discuss five characteristics of semiotics and discuss them fully in the advertisement of our choice.



1.  The signifier is the boxing ring.  And it signifies a person actually boxing.  A boxer is a figure of strength so in this case the women is the boxer and the picture gives her an appeal of strength and being the main focus of this advertisement.

2.  The signifier is the bottle of schnapps.  It signifies alcohol.  People use alcohol for various reasons.  One association is for partying and having a good time.  In this case for the advertisement I believe that it is used to not feel pain.  Alcohol is sometimes used so that it depresses the nerves so that an individual feels less pain.

3.  The signifier is the color orange.  It signifies healing.  The boxer may need help with healing power because they may have been hurt. 

4.  The signifier is WAKE UP.  It signifies someone being awake and aware of what is going on.  The boxer needs to be aware of the situation around to be prepared.


5.  The signifier is the necklaces/bling.  It symbolizes urban culture.  It also represents awards or accomplishments.  People wear jewelry to represent something about themselves. 


speedschnapps_sm.jpg