Thursday, February 16, 2012
Helvetica
Text, is something that we see every day in many different forms and in different ways. Whether we see text in books, online, or on signs that we pass while we are driving. These different types are there if we realize it or not. When you go to write a paper you can go to font and there are hundreds of different styles in which you can write. Recently I watched a program called Helvetica. This program was very interesting to me. Helvetica is a type of font that was developed in Switzerland and has taken over a large proportion of the worlds typography. Looking at different companies you can see that helvetica is a commonly used typography because of its uniformity. Helvetica was developed over several years for a clean concise look that was spaciously good to be able to see and read texts. This typography is the front runner in the whole world right now and it appears that it will continue to have this success because it has become almost second nature to people in the world and it is a default for many different programs. Most people do not realize that this typography is the most commonly used in the whole world (when it comes to English) and appears all over the place. Many typographers do not like this text simply because they feel like it has too much power and typography should change with the feel or ideology of a company or a person. That is why there are many different fonts and why the formation of projects need to have different fonts for the right kind of feel. I feel like it is a good thing though for there to be a main typography for texts. It is easier to understand basics if it is formatted in a similar fashion as other tools and settings. I am not saying that in every instance it should be used, but having a default typography allows other fonts to really come alive in certain instances and that typography will be really expressive. Helvetica is almost like a control group in science and depending on the settings a person will feel a different affect when looking at different types of fonts. After watching the clip Helvetica I realized just how many things around me are this typography and now I can see how typographers represent their ideas into fonts. This was a fascinating piece and it has changed the way I think about typographer which is interesting.
Friday, February 3, 2012
Hermeneutics
Hermeneutics is the study of interpretation and its name originates from the Greek God Hermes, the messenger god. The word exegesis and hermeneutics have been used interchangeably. Hermeneutics is the more widely defined one however; and it is a type of knowledge and a discipline that deals with interpretation. There are many different types of hermeneutics, but there are five that we will be our focus: natural, normative, scientific, philosophical, and depth hermeneutics.
Natural hermeneutics is the spontaneous everyday interpretation that is usually unreflective when we break down the understanding of inter-subjectivity. I am trying to pursue a career in broadcasting, whether it be television, radio, or some other form does not really matter to me, I am just interested in broadcasting as a whole. When looking at natural hermeneutics to this career i see it as a very simplistic analysis. People would be listening to the messages I would be portraying through their senses. They would be absorbing the words i would be saying and they would understand which each individual word compiled together would make a story come into their heads. The simple understanding of the signs I would be sending them would be able to make them realize what I was trying to portray.
Normative hermeneutics is the art of text interpretation as a deliberate discipline by a specialist caste. Judges reading law and interpreting the meaning would be a way of normative hermeneutics. In my case the way in which broadcasting uses normative hermeneutics is simple. Every word that is said is important. Some words not only depict what item is being portrayed, but other words present a time. If I say that I read in the newspaper, someone will be able to realize that I absorbed the information from the newspaper sometime in the past just from that one word.
Scientific hermeneutics is the foundational discipline of the human or historical sciences.
Philosophical hermeneutics is a general philosophy of existence and it shows that interpreting is less what we do and more what we are- interpreters.
Depth hermeneutics of hermeneutics of suspicion is the enlightenment project of emancipation and liberation from social dogma and oppression.
Thursday, February 2, 2012
CMS and Large Companies
More and more people, companies, businesses, etc. are using content management systems and when researching why, this became quite clear. But first, what is a content management system (CMS)? A content management system is a system used to manage the content of a web site. CMS is used for people that do not have a lot of knowledge on graphic design or web design. With this achievability of creating and editing web content easily and in many locations a wide variety of possibilities open up for the user. More and more websites especially large websites are using CMS compared to graphically designed websites. There are multiple reasons for this, but the main one is that CMS allow easy edibility in different locations, and it allows websites to be altered with little or no problems. Another great thing about CMS is that some of these systems are absolutely free. With this feature people are able to save money while being able to convey what their website is about to their web audiences easily and readily. Another reason is that CMS are very user friendly. With the accessibility to find out how to edit your websites content by using tutorials and utilizing different forums, making a website look professionally done without expertise in web design is quite easy. Also, many CMS have a huge community that develops new attributes that can be accessed by anyone. Some of these cost money but most do not. Also, there are many different types of CMS and depending on what is going to be on your website and how it is going to be used choosing the right CMS is important. Sometimes choosing a CMS is not the best decision at all, it is strictly up to the content in which the author wants its information to be displayed. Most large sites are using CMS because these sites are constantly adding and removing items that are on their websites and these systems allow them to do this at a fast rate. Also, feedback is something that many companies want because it allows them to see what is wrong with their websites and what areas could be better. With a community as large as what CMS have, this can easily be realized and utilized. Because CMS are easy to use many people are using them and will continue to use them.
Here are some of the sites I used to give me some ideas of how CMS are used and who uses them.
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