Successful Motion Graphics

http://www.psyop.tv/#psyop/new/projects/ibm-ahead-ofdemand-

This IBM advertisement did a great job in the way they created a great motion graphic to get their message about their company across to an intended audience.  In just 30 seconds they were able to tell a story through the graphics they used.  It is important when making a motion graphics piece to understand what people want to see.  Getting the audiences attention is the main focal point.  To do this fluid motion is important.  To go along with this fluidity the music playing and/or the narrators have to have the same pace as the graphics.  In this advertisement the way in which the narrator, the music, and the graphics were used to portray their company was entertaining and effective in what they wanted us the audiences to take a way from them; a way to see how they distribute goods to their consumers.  The color scheme for this advertisement isn't as vibrant as one would expect, but i feel that that was the point.  The company IBM wanted to really show that what they do happens every day, it is an every day task that packages get shipped from one place to another so using duller colors like brown, heavy green, blue, white, and gray seem to represent efficiency and order.  It is nothing flashy and that is how the company runs- orderly.  The color choice in any motion graphic is important because of the symbolism behind the word.  

http://www.psyop.tv/#psyop/new/projects/fanta-chase-halloween-

This is also a motion graphics advertisement on the product Fanta.  Fanta is a soda beverage and just like any advertisement it is important to try to get the message of the piece across well to the intended audience like I mentioned above.  In this case youth would be the audience.  Color, music, and the pace in which the advertisement was created is important in this piece.  The first thing that stands out is the vibrant colors that are being used.  Colors like orange and green get a sense of calmness or serenity while the upbeat tempo of the music and action itself creates a uplifting tone.  This motion graphic does a great job to create a sense of joy and energy in this ad so that their audience members can relate good feelings to their product.  A good motion graphic will really be remembered to those intended individuals and it will hopefully be a way to get a specific meaning across.